North Shore Lodge is located on Eagle Lake in Ontario, Canada. Their primary industry is travel and tourism, geared toward fishing, and fishing camps.
Their primary fishing species are walleye, pike, bass and muskie. They have travellers from all over Northern America who come to visit.
North Shore Lodge has been a client of mine for close to a decade now, and we have worked together on branding, marketing materials and now two redesigns of their website.
We had the opportunity to start fresh with branding. Being primarily a Muskie fishing camp, we went with the typical spoon style lure and fun earthy colours.
We have done two versions of this website and the first was fun, but the recent is so much more about who North Shore Lodge is as a business. We took into account their clients, their atmosphere and the personality of their owners in this one.
As a way to provide ease of editing for my client, I have chosen Wordpress as the CMS. It is one of the simplest, yet most capable at the time, which I was comfortable with.
We talk on a somewhat frequent basis to discuss the needs of content updates, changes to structure and even some SEO improvements. Providing custom designed marketing materials as well as signage has been something I have provided North Shore Lodge with over the years as well, and hope to continue.
Scott at North Shore Lodge has been a client for years, and we have built a great friendship over that time. We talk about fishing, our kids, and even what our plans for the future may be. This is something I try and do with most of my client, as it's important to me to build great relationships.