Nick Burd — UX & Product Designer

01 / ABOUT

I'M A UX &PRODUCTDESIGNERFOCUSED ONCREATINGHUMAN-CENTEREDDIGITALEXPERIENCES.

For over a decade, I've been helping organizations turn complex ideas into intuitive products. My work blends design thinking, product strategy, and data-driven decision-making to deliver meaningful impact for users and measurable outcomes for businesses.

Throughout my career, I've led cross-functional teams, guided rapid design sprints under tight timelines, and collaborated with stakeholders to align design strategy with business goals. I'm passionate about simplifying complexity, especially in environments where data, accessibility, and usability intersect.

What drives me most is helping people and products connect in ways that make life easier, clearer, and more human.

15+YEARS INDESIGN

100+PROJECTSDELIVERED

500+RETAIL STORESIMPACTED

3M+USERSSERVED

Recognized across the industry with multiple Reader's Choice Awards for web design and digital services — and still as obsessed with getting it right as I was on day one.

02 / WORK

SELECTED WORK

TELUS Health Insights Lab

2025

AI-Led Workplace Health Analytics

95% commitment rate from enterprise HR leaders

AI Product DesignWorkplace Health DataData Visualization

Senior UX & Product Designer

An AI-led platform that assessed client workplace health and benefits data and produced actionable insights for HR leaders: where engagement and spend were landing, and how services were actually being used. The hard part was trust. Every insight shipped with the evidence beside it, so leaders were shown the reasoning rather than asked to accept a conclusion. Taken from concept to pitched POC in six months.

View Case Study

MyLife Evolution

2023-2025

TELUS Health Benefits Platform

Benefits enrolment for millions of employees across Canada and the US

Benefits EnrolmentDesign SystemsAccessibility

Senior UX & Product Designer

Most people have no idea what they are actually selecting during benefits enrolment. They make consequential decisions once a year, under time pressure, with no expertise. I led the end-to-end rebuild of a dated enrolment portal serving millions of employees across Canadian and US benefits markets, embedding education directly into the flow rather than leaving it in a help centre. Built in parallel with the design system it helped shape, keeping the wider product suite consistent.

View Case Study

lululemon POS Platform

2026–Present

Retail Transaction Experience

Live in 500+ North American stores, international rollout underway

Service DesignRetail UXTransaction Systems

Senior Product Designer

Educators aren't cashiers. Every second spent navigating a screen is a second not spent with the guest in front of them. I lead design for the point-of-sale and transaction ecosystem behind that interaction: checkout, returns, mobile, guest-facing displays, and the back-office operations that support them.

Detailed case study available on request. This work is under NDA.

03 / PROCESS

HOW I WORK.

Start With the Problem

I never start with a solution. I start by understanding why the problem exists, who owns it, and what success actually looks like. Ambiguity isn't a blocker -- it's the first thing I design through.

Map the System

Most UX problems are systems problems in disguise. I map the full ecosystem before touching a single screen -- users, touchpoints, dependencies, constraints. The insight almost always lives in the connections, not the components.

Design for Humans, Ship for Reality

I care deeply about craft, but I care more about outcomes. I design with technical constraints in mind from day one, collaborate closely with engineering, and know when to push for the ideal and when to ship something great.

Validate and Evolve

Good design is never finished. I build feedback loops into the process -- testing assumptions early, learning from real usage, and continuously refining. The best solutions I've shipped started as something much simpler.

04 / SKILLS

CORE COMPETENCIES

AI Product Thinking
Conversation & Interaction Design for AI
Prompt Design
AI & Data Literacy
AI-Assisted Design
Accessibility (WCAG)
Product Design
Human-Centered Design
Cross-Functional Collaboration
UX Strategy
Service Design
Design Systems
UX Research
Journey Mapping
Information Architecture
Interaction Design
Wireframing & Prototyping
Data Visualization
Design Leadership
Systems Thinking

05 / TOOLS

TOOLS & TECHNOLOGIES

Claude
Claude Code
Cursor
Stitch
Figma
Figma Make
Lovable
Webflow
Adobe XD
Adobe Photoshop
Canva
Miro / FigJam
HTML5 / CSS3
Jira / Confluence
Notion
Accessibility Tools (aXe, WAVE)
Google Analytics
Git

INTERESTED IN WORKING TOGETHER?

REQUESTMY RESUME.

I review every request personally and follow up within 24 hours with my full resume and a note about how I can help.

No spam. No recruiters. Just me.